B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
154,000
154,000 -- social reach for Grillo's Pickles OOH campaign (Los Angeles) (2023)
Grillo's Pickles achieved an estimated social reach of over 154,000 (excluding Instagram) from their Los Angeles OOH campaign.
- Excludes Instagram
- Estimated reach measured by Nuvi
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
154,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Nuvi
Primary
Tier B
https://qa.outfront.dev/blog/grillos-pickles ↗
Source Article
Grillo's Pickles: From Billboards to Social Media – A Pickle-Infused OOH Success Story | OUTFRONT
Grillo's Pickles: From Billboards to Social Media – A Pickle-Infused OOH Success Story
December 7, 2023
In the heart of Los Angeles, a city that never seems to slow down, one brand managed to capture attention and put smiles on people's faces with a delightful splash of pickles. Grillo's Pickles, kn…
Original Research
Nuvi
· Original study ↗
Methodology
Estimated social reach excluding Instagram, per Nuvi measurement of the 'Chill Out and Eat a Pickle' OOH campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Grillo's Pickles OOH campaign (Los Angeles): 154,000 social reach. Source: Nuvi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grillos-social-reach-non-instagram-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/grillos-social-reach-non-instagram-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>154,000</strong> -- social reach for Grillo's Pickles OOH campaign (Los Angeles)<br><small>Source: Nuvi (2023) · <a href="https://lighthousedata.io/data/grillos-social-reach-non-instagram-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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