B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- participant share male for Greiner Packaging Interpack campaign (2026)
60% of participants in Greiner Packaging's Interpack trade show connected packaging game were male.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://appetitecreative.com/connected-packaging-has-emerged-as-a-powerful-tool-in-the-era-of-digita… ↗
Source Article
5 Examples of Connected Packaging
Original Research
Appetite Creative
· Original study ↗
Methodology
Campaign participant demographics
Methodology documented
Segmentation
IndustryPackaging
RegionGlobal
ChannelConnected Packaging
Cite this stat
Plain Text
Greiner Packaging Interpack campaign: 60% participant share male. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/greiner-male-participants-60
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<blockquote cite="https://lighthousedata.io/data/greiner-male-participants-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- participant share male for Greiner Packaging Interpack campaign<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/greiner-male-participants-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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