B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
100,000
100,000 -- social media interactions for Greenwash Bathtub campaign (Glimpse and Clean Creatives) (2024)
The Greenwash Bathtub campaign film received over 100,000 interactions across social media platforms.
- The source states 'Over 100,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
100,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rubber Republic
Primary
Tier A
https://www.rubberrepublic.com/video/business-declares-the-big-one-2/ ↗
Source Article
Greenwash Bathtub
Before Barbie, Margot Robbie was explaining banking in a bathtub. For Glimpse and Clean Creatives, we parodied this iconic scene from ‘The Big Short’ to explain how Oil and Gas Giants are greenwashing their image through UK influencers. Unfortunately Margot was busy, so we recruited the slightly mor…
Original Research
Rubber Republic
· Original study ↗
Methodology
Agency-reported campaign performance for its own video campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Greenwash Bathtub campaign (Glimpse and Clean Creatives): 100,000 social media interactions. Source: Rubber Republic (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/greenwash-bathtub-social-interactions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/greenwash-bathtub-social-interactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100,000</strong> -- social media interactions for Greenwash Bathtub campaign (Glimpse and Clean Creatives)<br><small>Source: Rubber Republic (2024) · <a href="https://lighthousedata.io/data/greenwash-bathtub-social-interactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.