B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- sales uplift rate for Greene King (2026)
Greene King saw an 18% sales uplift using carbon menus in trials run by Distinkt.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Distinkt
Primary
Tier B
https://www.stephenspencerassociates.com/postcards/can-sustainability-sell-more-were-running-a-retai… ↗
Source Article
Can sustainability sell more? We’re running a retail experiment to find out. — The Ambience Associates
Can sustainability sell more? We’re running a retail experiment to find out.
We’ve long believed that sustainability isn’t just the right thing to do, it’s good business. But belief alone isn’t enough. What really matters is evidence. That’s why, together with our sustainability partners Distinkt, w…
Original Research
Distinkt
· Original study ↗
Methodology
Trial result cited by Distinkt from hospitality sustainability labelling trials
Methodology documented
Segmentation
IndustryRetail
Cite this stat
Plain Text
Greene King: 18% sales uplift rate. Source: Distinkt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/greene-king-carbon-menu-uplift
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<blockquote cite="https://lighthousedata.io/data/greene-king-carbon-menu-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- sales uplift rate for Greene King<br><small>Source: Distinkt (2026) · <a href="https://lighthousedata.io/data/greene-king-carbon-menu-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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