B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
37.6%
37.6% -- audience overlap rate for Game of Thrones and House of the Dragon (HBO Max, US) (2024-06)
37.6% of viewers on HBO Max in the US watched both Game of Thrones and House of the Dragon across the measured period following the House of the Dragon Season 2 launch.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37.6%
Unit
Percentage
Data Vintage
2024-06
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital i
Primary
Tier A
https://digital-i.com/insight-articles/how-to-measure-if-a-spin-off-lifts-the-original-show ↗
Source Article
How to measure if a spin-off lifts the original show | Digital i
Image Courtesy: Photo by Cottonbro Studio
Summary:
To know whether a spin-off lifts the original show, look for three signals:
- An uplift in the original title's viewing after the spin-off launches
- Whether that uplift holds beyond launch week
- The size of the audience overlap between the two tit…
Original Research
Digital i
· Original study ↗
Methodology
Digital i streaming viewership analysis of HBO Max audience overlap
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Game of Thrones and House of the Dragon (HBO Max, US): 37.6% audience overlap rate. Source: Digital i (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/got-hotd-viewer-overlap-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/got-hotd-viewer-overlap-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.6%</strong> -- audience overlap rate for Game of Thrones and House of the Dragon (HBO Max, US)<br><small>Source: Digital i (2024-06) · <a href="https://lighthousedata.io/data/got-hotd-viewer-overlap-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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