B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
21%
21% -- audience overlap rate for Ask.com (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Psycray
Primary
Tier C
https://psycray.com/ppc-solution ↗
Source Article
What Is Pay Per Click (PPC) Search Engine Marketing? Everything You Need to Know
What is PPC Search Engine Marketing?
Pay-Per-Click (PPC) search engine marketing is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. This method helps businesses drive targeted traffic quickly. PPC is effective when combined with a strong content marketi…
Original Research
Psycray
· Original study ↗
Methodology
No methodology stated; likely dated comScore-style overlap data.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 21% | |
| 2025 (current) | 22% | +4.8% |
Segmentation
IndustryMedia
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Ask.com: 21% audience overlap rate. Source: Psycray (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/askcom-yahoo-audience-overlap
HTML Embed
<blockquote cite="https://lighthousedata.io/data/askcom-yahoo-audience-overlap" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- audience overlap rate for Ask.com<br><small>Source: Psycray (2025) · <a href="https://lighthousedata.io/data/askcom-yahoo-audience-overlap" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.