B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

74%

74% -- repeat purchase rate uplift for ecommerce stores with 1-hour support response (2026)

2026  · Gorgias

Stores that respond to support tickets within 1 hour have a 74% higher repeat purchase rate than stores taking 24+ hours.

  • Relative uplift compared to stores taking 24+ hours to respond
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Attribution: Gorgias View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
ecommerce stores with 1-hour support response
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gorgias Primary Tier B
https://webmedic.com/customer-retention-cost-guide ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Customer Retention vs Acquisition Cost | WebMedic
Is your store leaking revenue? Find out exactly where you're losing sales — takes 2 minutes. The real math behind keeping customers versus finding new ones What Is the Cost of Customer Retention? Retention is cheaper. Always. The cost of customer retention is the total spend required to keep an exis…
Original Research
Gorgias · Original study ↗

Gorgias benchmark data

Methodology documented
Industrymarketing
Plain Text
ecommerce stores with 1-hour support response: 74% repeat purchase rate uplift. Source: Gorgias (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gorgias-response-time-repeat-rate
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<blockquote cite="https://lighthousedata.io/data/gorgias-response-time-repeat-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- repeat purchase rate uplift for ecommerce stores with 1-hour support response<br><small>Source: Gorgias (2026) · <a href="https://lighthousedata.io/data/gorgias-response-time-repeat-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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