B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ecommerce conversion rate improvement for Google Shopping advertising vs. text ads (2020)
Google Shopping advertising outperforms text ads by 25% based on e-commerce conversion rate.
- Comparison based on Google Ads accounts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Google
Primary
Tier B
https://data.rocks/en/services/shopping/ ↗
Source Article
Consumers prefer Google Shopping campaigns. Use it!
#Ads #Shopping
Consumers prefer Google Shopping campaigns. Use it!
of Google Shopping advertising outperforms the results of text based ads by 25%**
* IPSOS research for Google, “Shopping paths for Polish consumers”
** Based on a comparison of the e-commerce conversion rate of text ads and product a…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-15
Original Research
Google
· Original study ↗
Methodology
Based on a comparison of the e-commerce conversion rate of text ads and product ads on Google in Google Ads accounts.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Shopping advertising vs. text ads: 25% ecommerce conversion rate improvement. Source: Google (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_shopping_conversion_rate_improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_shopping_conversion_rate_improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ecommerce conversion rate improvement for Google Shopping advertising vs. text ads<br><small>Source: Google (2020) · <a href="https://lighthousedata.io/data/google_shopping_conversion_rate_improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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