B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33.59%
33.59% -- organic click through rate for Google searches (desktop and mobile combined) (2020)
In 2020, 33.59% of Google searches (desktop and mobile combined) resulted in clicks on organic search results.
- Data is based on SimilarWeb clickstream panel
- Includes Apple/iOS devices
- Worldwide data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.59%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier A
https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/ ↗
Source Article
In 2020, Two Thirds of Google Searches Ended Without a Click - SparkToro
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results. Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.
From January t…
Original Research
SparkToro
· Original study ↗
Methodology
SimilarWeb's panel of mobile and desktop devices worldwide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google searches (desktop and mobile combined): 33.59% organic click through rate. Source: SparkToro (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_searches_organic_click_2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_searches_organic_click_2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.59%</strong> -- organic click through rate for Google searches (desktop and mobile combined)<br><small>Source: SparkToro (2020) · <a href="https://lighthousedata.io/data/google_searches_organic_click_2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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