B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- roi increase for YouTube advertising campaigns (2023)
Using all video placements in YouTube advertising campaigns can result in a 48% increase in ROI.
- Result contingent on using all video placements across YouTube ad types
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advance Metrics
Primary
Tier B
https://www.advance-metrics.com/en/blog/5-google-search-trends-2023/ ↗
Source Article
5 Google Search Trends in 2023. Are you ready? | Advance Metrics
If you are a Google Ads marketer, you are most likely already planning your 2023 strategy. To keep you updated with the latest innovations, we’ve made a list of the 5 biggest Google Search trends to expect next year and give you some tips on how to stay ahead of the curve.
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Original Research
Advance Metrics
· Original study ↗
Methodology
Using all video placements can result in a 48% increase of ROI.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube advertising campaigns: 48% roi increase. Source: Advance Metrics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_search_trends_2023_youtube_for_sales
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<blockquote cite="https://lighthousedata.io/data/google_search_trends_2023_youtube_for_sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- roi increase for YouTube advertising campaigns<br><small>Source: Advance Metrics (2023) · <a href="https://lighthousedata.io/data/google_search_trends_2023_youtube_for_sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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