B
Evidence Grade B
Safe to Cite
Current
15%
15% -- ad spend for hotels (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Sojern
Primary
Tier B
https://www.sojern.com/it/blog/google-eliminato-le-offerte-sulle-commissioni-ecco-come-far-funzionar… ↗
Source Article
Best Contactless Check-In Solutions for Hotels in 2026
Best Contactless Check-In Solutions for Hotels in 2026
Contactless check-in has evolved from a pandemic necessity to a permanent guest expectation. 72% of travelers now prefer self-service check-in, and hotels offering contactless options see 15-25% higher satisfaction scores.
This comprehensive gui…
Also cited by
2026-08-14
PostEverywhere.ai
https://posteverywhere.ai/blog/social-media-for-hotels
2026-08-19
Original Research
Sojern
· Original study ↗
Methodology
Range provided due to varying commission rates among OTA.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotels: 15% ad spend. Source: Sojern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_commission_bidding_elimination
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google_commission_bidding_elimination" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ad spend for hotels<br><small>Source: Sojern (2026) · <a href="https://lighthousedata.io/data/google_commission_bidding_elimination" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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