B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- average conversion increase for Google Ads optimized targeting (Q2 2021)

Name: Average Conversion Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

Q2 2021 · Google

According to Google, ads see an average of 20% more conversions when using optimized targeting.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

Q2 2021

Entity

Google Ads optimized targeting

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Google Primary Tier B

https://digitalbrandexpressions.com/2021/08/whats-hot-wednesday-august-4-2021/ ↗

Confidence: 34/100 Vintage: Q2 2021 Channel: Deep Crawl

Source Article

Increases in Ad Revenue, Sales Growth, & Degrees

Can you beeeelieve it’s August? The DBE team asked me to share a few items that have us talking here. Our client spotlight this week is on DBE’s new client, Viggi Kids, and our Do Good spotlight is shining on 10,000 Degrees. Here’s this week’s What’s Hot Wednesday for Digital Marketers: DBE Client S…

Also cited by

statista.com https://www.statista.com/

2026-08-16

forbes.com https://www.forbes.com/

2026-08-16

Original Research

Google · Original study ↗

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelpaid_ads

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Plain Text

Google Ads optimized targeting: 20% average conversion increase. Source: Google (Q2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_ads_optimized_targeting_conversions

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<blockquote cite="https://lighthousedata.io/data/google_ads_optimized_targeting_conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- average conversion increase for Google Ads optimized targeting<br><small>Source: Google (Q2 2021) · <a href="https://lighthousedata.io/data/google_ads_optimized_targeting_conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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