B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.3%
0.3% -- spam complaint rate threshold for Email senders to Google Gmail and Yahoo (bulk senders) (2024-02)
Senders whose spam complaints consistently average 0.3% or more when sending to Google and Yahoo will experience deliverability performance issues starting February 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.3%
Unit
Percentage
Data Vintage
2024-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google and Yahoo
Primary
Tier C
https://contentmatterz.com/blog/february-2024-google-yahoo-email-changes/ ↗
Source Article
The February 2024 Google and Yahoo email changes and how it will impact you - Content Matterz
Starting in February 2024, Google and Yahoo are implementing changes that will impact email delivery, specifically to those who bulk send 5,000 or more marketing and sales emails per day. Even if your organization doesn’t send in bulk, following these new guidelines will increase deliverability rate…
Original Research
Google and Yahoo
· Original study ↗
Methodology
Google and Yahoo monitor spam complaints; senders whose spam complaints consistently average 0.3% or more will experience deliverability performance issues
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email senders to Google Gmail and Yahoo (bulk senders): 0.3% spam complaint rate threshold. Source: Google and Yahoo (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-yahoo-spam-complaint-rate-threshold-0-3
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<blockquote cite="https://lighthousedata.io/data/google-yahoo-spam-complaint-rate-threshold-0-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- spam complaint rate threshold for Email senders to Google Gmail and Yahoo (bulk senders)<br><small>Source: Google and Yahoo (2024-02) · <a href="https://lighthousedata.io/data/google-yahoo-spam-complaint-rate-threshold-0-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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