B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- searches per user decline for Google US (Q4 2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier A
https://fogtrail.ai/blog/new-seo-ai-search-replacing-google ↗
Source Article
The New SEO: How AI Search Is Replacing Google for Product Recommendations
The New SEO: How AI Search Is Replacing Google for Product Recommendations
AI search is replacing Google as the default starting point for product recommendations, and the shift is measurable. A March 2026 analysis by Averi found that 73% of B2B buyers now use AI tools like ChatGPT and Perplexity in…
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro analysis of Datos clickstream data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google US: 20% searches per user decline. Source: SparkToro (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-us-searches-decline-sparktoro
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<blockquote cite="https://lighthousedata.io/data/google-us-searches-decline-sparktoro" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- searches per user decline for Google US<br><small>Source: SparkToro (Q4 2025) · <a href="https://lighthousedata.io/data/google-us-searches-decline-sparktoro" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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