B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- searches per user decline for Google Search (2025)
Google searches per US user fell nearly 20% year-over-year in 2025.
- Source states 'nearly 20%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro / Datos
Primary
Tier B
https://nicolaziady.com/pr-strategy-ai-citations-2026/ ↗
Source Article
Your Press Coverage Is Now Training Data - Nicola Ziady
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BLUF :: The publications covering your organization are now training the AI systems your audiences trust. Most communications teams don’t know that yet. Here are three shifts that change everything about how you earn visibility in…
Original Research
SparkToro / Datos
· Original study ↗
Methodology
Datos / SparkToro Q4 State of Search Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 20% searches per user decline. Source: SparkToro / Datos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-searches-per-user-decline-2025
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<blockquote cite="https://lighthousedata.io/data/google-searches-per-user-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- searches per user decline for Google Search<br><small>Source: SparkToro / Datos (2025) · <a href="https://lighthousedata.io/data/google-searches-per-user-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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