B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
91%
91% -- search result view rate for Google Search top paid ads (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
relevantlymarketing.com
Primary
Tier C
https://relevantlymarketing.com/news/facebook-ads-cost-vs-google-ads-cost ↗
Source Article
Facebook Ads Cost vs Google Ads Cost — Relevantly Facebook Marketing
Today we compare Facebook Ads cost vs Google Ads cost to help you decide which option is best for your business.
At Relevantly, we have over 15 years of marketing experience and have worked with both Google Ads and Facebook Ads over the years.
In this article, we’ll take an in-depth look at both adv…
Original Research
relevantlymarketing.com
· Original study ↗
Methodology
Eye-tracking study on where users focus on search results, as cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search top paid ads: 91% search result view rate. Source: relevantlymarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-top-paid-ad-view-rate
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<blockquote cite="https://lighthousedata.io/data/google-top-paid-ad-view-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- search result view rate for Google Search top paid ads<br><small>Source: relevantlymarketing.com (2025) · <a href="https://lighthousedata.io/data/google-top-paid-ad-view-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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