B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- transaction decline for eCommerce website (Google title rewrite case) (2021)
An eCommerce website saw a 34% decline in transactions after Google switched page titles to H1 tags following its August 2021 title update.
- Single eCommerce website case study shared by Lily Ray
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lily Ray
Primary
Tier C
https://samuelschmitt.com/free-tools-checking-title-changes/ ↗
Source Article
Four FREE SEO tools to check for title changes in Google SERP - Samuel Schmitt
“Oh no, Google is rewriting titles in the SERP. How can I check this?” – A desperate SEO specialist, tired after a long summer of Google algorithm updates.
“Don’t worry, my friend, I found four free SEO tools checking for titles changes in the Search” – Sam, a nice guy.
Before sharing my selection o…
Original Research
Lily Ray
· Original study ↗
Methodology
Case study of one eCommerce website following Google's August 2021 title generation update
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce website (Google title rewrite case): 34% transaction decline. Source: Lily Ray (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-title-rewrite-transactions-decline-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-title-rewrite-transactions-decline-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- transaction decline for eCommerce website (Google title rewrite case)<br><small>Source: Lily Ray (2021) · <a href="https://lighthousedata.io/data/google-title-rewrite-transactions-decline-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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