B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- purchase likelihood mobile friendly sites for mobile website visitors (2012)
According to a 2012 Google survey, 67% of visitors were more likely to buy at a mobile-friendly website.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://freedomstudios.co.za/website-mobile-friendly-matter/ ↗
Source Article
Is your website mobile friendly? Why does it matter?
Is your website mobile friendly? Why does it matter?
Statistics suggest there are 16 million smartphone users in Australia and this is projected to grow to nearly 19 million users by 2021. With the prevalence of 4G network coverage and the expected launch of 5G networks soon, mobile internet surfing…
Original Research
Google
· Original study ↗
Methodology
Cited from a 2012 Google survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile website visitors: 67% purchase likelihood mobile friendly sites. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-survey-buy-mobile-friendly-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-survey-buy-mobile-friendly-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- purchase likelihood mobile friendly sites for mobile website visitors<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/google-survey-buy-mobile-friendly-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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