B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- revenue increase per star rating improvement for Google Business Profile local businesses (2025)
A 1-star rating improvement on Google can increase business revenue by 5-9%.
- Cites general 'studies show' without primary source citation
- Reported as a range of 5-9%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
inertiadigital.marketing
Primary
Tier C
https://inertiadigital.marketing/reputation-is-everything-how-senior-living-communities-can-build-tr… ↗
Source Article
Building Trust: Senior Living Reputation | Inertia
In today’s digital world, reputation management is one of the most critical factors for senior living communities. Families researching options for their loved ones turn to online reviews, testimonials, and social media to assess the credibility of a community. A strong online reputation not only bo…
Original Research
inertiadigital.marketing
· Original study ↗
Methodology
Range 5-9%; midpoint 7% used. Unattributed 'studies show' claim in secondary blog
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Google Business Profile local businesses: 5% revenue increase per star rating improvement. Source: inertiadigital.marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-star-rating-revenue-lift-5-9
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-star-rating-revenue-lift-5-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- revenue increase per star rating improvement for Google Business Profile local businesses<br><small>Source: inertiadigital.marketing (2025) · <a href="https://lighthousedata.io/data/google-star-rating-revenue-lift-5-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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