B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10
10 -- average sources consulted before purchase for online buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
http://www.thinkbigonline.com/integrating-content-marketing-and-social-media-for-successful-business… ↗
Source Article
Integrating Content Marketing and Social Media for Successful Businesses
Original Research
Google
· Original study ↗
Methodology
Attributed to Google search engine marketing studies; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online buyers: 10 average sources consulted before purchase. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-sources-before-purchase-10
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<blockquote cite="https://lighthousedata.io/data/google-sources-before-purchase-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- average sources consulted before purchase for online buyers<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-sources-before-purchase-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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