B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
19%
19% -- conversion improvement rate for Google Smart Bidding Exploration campaigns (Q2 2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Google
Primary
Tier C
https://www.blog.google/technology/ads/new-ways-smart-bidding-helps-you-find-new-customers/ ↗
Source Article
Google expands Smart Bidding Exploration, adds Promotion Mode | Social Signal Counter
Google is rolling out a collection of Sensible Bidding and budgeting updates designed to assist advertisers uncover new demand, capitalize on seasonal alternatives and keep extra predictable marketing campaign efficiency.
What’s new. The updates embrace an growth of Smart Bidding Exploration, a bran…
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Original Research
Google
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Smart Bidding Exploration campaigns: 19% conversion improvement rate. Source: Google (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-smart-bidding-exploration-conversion-improvement
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<blockquote cite="https://lighthousedata.io/data/google-smart-bidding-exploration-conversion-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- conversion improvement rate for Google Smart Bidding Exploration campaigns<br><small>Source: Google (Q2 2022) · <a href="https://lighthousedata.io/data/google-smart-bidding-exploration-conversion-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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