B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$20
$20 -- cost per acquisition for Google Shopping ads (2025)
Typical CPA for Google Dynamic Shopping & Product Ads ranges from $20 to $60.
- Lower bound of benchmark range ($20 to $60), varying by AOV and competition
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$20
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marpipe
Primary
Tier B
https://www.marpipe.com/blog/cost-and-performance-benchmarks-for-dpas ↗
Source Article
Cost & Performance Benchmarks for Dynamic Product Ads | Marpipe
Dynamic Product Ads (DPAs) are one of the best types of ads for performance marketers. DPAs make it easier to manage a catalog and figure out what a customer wants in real time by automatically sending the right product to the right person. Marketers are also asking harder questions, like how much i…
Original Research
Marpipe
· Original study ↗
Methodology
Depends on AOV and competition. Lower bound cited; midpoint $40.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Shopping ads: $20 cost per acquisition. Source: Marpipe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-shopping-cpa-benchmark-2025
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<blockquote cite="https://lighthousedata.io/data/google-shopping-cpa-benchmark-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20</strong> -- cost per acquisition for Google Shopping ads<br><small>Source: Marpipe (2025) · <a href="https://lighthousedata.io/data/google-shopping-cpa-benchmark-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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