B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- share of web traffic for Google (share of web traffic) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://www.ascense.ch/ressources/seo-ia/seo-ere-ia-geo ↗
Source Article
SEO ou GEO en 2026 ? Comprendre ce qui change avec l'IA
Original Research
Ahrefs
· Original study ↗
Methodology
Compared in same Ahrefs analysis: Google = 40% of web traffic vs ChatGPT = 0.21%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google (share of web traffic): 40% share of web traffic. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-share-of-web-traffic
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<blockquote cite="https://lighthousedata.io/data/google-share-of-web-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of web traffic for Google (share of web traffic)<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/google-share-of-web-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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