B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- share of web traffic for AI search tools (2025)
AI accounts for about 1% of overall web traffic across ten industries according to Conductor data.
- Covers ten industries measured by Conductor
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Conductor
Primary
Tier B
https://apollodigital.io/blog/ai-share-of-voice/ ↗
Source Article
AI Share of Voice: The Metric Replacing Rank Tracking
Original Research
Conductor
· Original study ↗
Methodology
Conductor data across ten industries
Methodology documented
Segmentation
IndustryAI
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
AI search tools: 1% share of web traffic. Source: Conductor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-share-of-web-traffic-1pct
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<blockquote cite="https://lighthousedata.io/data/ai-share-of-web-traffic-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- share of web traffic for AI search tools<br><small>Source: Conductor (2025) · <a href="https://lighthousedata.io/data/ai-share-of-web-traffic-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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