B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- ctr decline rate for Google search results position one listings (2024-2025)
The click-through rate for position one on Google search dropped by 32% between 2024 and 2025.
- Driven largely by AI-led result formats
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024-2025
Entity
Sample Size
200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GrowthSRC
Primary
Tier C
https://www.tisdigitech.com/blog/make-website-click-worthy/ ↗
Source Article
How to Make Your Website Click-Worthy in 2026 | TIS
Ranking is no longer the same as getting clicked. With AI Overviews now appearing on a large share of informational queries and zero-click search at record highs, a high position on Google does not guarantee traffic the way it once did. A GrowthSRC analysis of 200,000 keywords found that the click-t…
Original Research
GrowthSRC
· Original study ↗
Methodology
Relative decline in position-one CTR from 28% to 19% between 2024 and 2025, driven largely by AI-led result formats (GrowthSRC analysis of 200,000 keywords)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results position one listings: 32% ctr decline rate. Source: GrowthSRC (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-serp-position-1-ctr-decline-2024-2025
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<blockquote cite="https://lighthousedata.io/data/google-serp-position-1-ctr-decline-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- ctr decline rate for Google search results position one listings<br><small>Source: GrowthSRC (2024-2025) · <a href="https://lighthousedata.io/data/google-serp-position-1-ctr-decline-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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