B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- ctr decline rate for brands worldwide (Q2 2022)
Median monthly click-through rate (CTR) dropped 11% year-over-year in Q2 2022 among brands worldwide.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Emplifi
Primary
Tier A
https://emplifi.io/press/global-social-media-ad-spend-jumps-19-percent-year-over-year/ ↗
Source Article
Global Social Media Ad Spend Jumps 19% Year-over-Year
New York, August 4, 2022 – Emplifi, a leading autonomous CX tool, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
The report findings highlight a rebound in median monthly global ad spend compared to the same period last year, a decrease in t…
Original Research
Emplifi
· Original study ↗
Methodology
Emplifi’s analysis is based on Q2 2022 data and year-on-year comparisons downloaded at the beginning of July 2022.
Methodology documented
Segmentation
Channelcommon_crawl
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Plain Text
brands worldwide: 11% ctr decline rate. Source: Emplifi (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-decline-q2-2022
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<blockquote cite="https://lighthousedata.io/data/ctr-decline-q2-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- ctr decline rate for brands worldwide<br><small>Source: Emplifi (Q2 2022) · <a href="https://lighthousedata.io/data/ctr-decline-q2-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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