B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of searches with ai generated summaries for Google Search (2025)
About 50 percent of Google searches display AI-generated summaries.
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Lighthouse Research Team
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.amicited.com/da/how-to/content-gap-analysis-ai-search-visibility/ ↗
Source Article
Sådan udfører du en hulanalyse af indhold til AI-søgesynlighed
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey survey cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 50% share of searches with ai generated summaries. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-searches-ai-summaries-2025
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<blockquote cite="https://lighthousedata.io/data/google-searches-ai-summaries-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of searches with ai generated summaries for Google Search<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/google-searches-ai-summaries-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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