B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36,000
36,000 -- pages displaying google ads for Google Search Partner network (2023)
36,000 pages had ads running on them out of nearly 47,000 pages linked to Google's loading.
- Report claims denied by Google
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36,000
Unit
Count
Data Vintage
2023
Entity
Sample Size
47,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adalytics
Primary
Tier B
https://www.digitalinformationworld.com/2023/11/alarming-new-study-accuses-google-of.html ↗
Source Article
Alarming New Study Accuses Google Of Placing Thousands Of Search Ads On Questionable Websites
Search engine giant is being accused of placing scores of search ads across non-Google websites, as proven by a new and alarming Adtech report by Adalytics.
The news has brought on a huge wake-up call for brands that have invested millions to have their ads displayed on Google. But little were they …
Original Research
Adalytics
· Original study ↗
Methodology
Adalytics audit; 36,000 of ~47,000 linked pages had ads running
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Search Partner network: 36,000 pages displaying google ads. Source: Adalytics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-partner-pages-with-ads-36000
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-partner-pages-with-ads-36000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36,000</strong> -- pages displaying google ads for Google Search Partner network<br><small>Source: Adalytics (2023) · <a href="https://lighthousedata.io/data/google-search-partner-pages-with-ads-36000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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