B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- cpc year over year growth rate for Google Search ads (cross-industry) (2026)
The average cross-industry Search CPC increased by 12% year-over-year in Q1 2026.
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Lighthouse Research Team
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Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hotiron.digital
Primary
Tier C
https://hotiron.digital/how-to-test-landing-pages-for-google-ads-in-2026-a-step-by-step-guide/ ↗
Source Article
How to Test Landing Pages for Google Ads in 2026: A Step-by-Step Guide
Did you know that the average cross-industry Search CPC has climbed to $2.96 in 2026, which is a 12% increase from just one year ago? With costs rising and the technical confusion following the sunset of Google Optimize, it’s frustrating to watch your budget disappear into a landing page that isn’t …
Original Research
hotiron.digital
· Original study ↗
Methodology
Year-over-year change in average Search CPC as cited by agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search ads (cross-industry): 12% cpc year over year growth rate. Source: hotiron.digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-cpc-yoy-increase-2026
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<blockquote cite="https://lighthousedata.io/data/google-search-cpc-yoy-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- cpc year over year growth rate for Google Search ads (cross-industry)<br><small>Source: hotiron.digital (2026) · <a href="https://lighthousedata.io/data/google-search-cpc-yoy-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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