C
Evidence Grade C
Use with Hedging
Dated
4
4 -- impressions for Responsive Search Ads (RSAs) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2022
Entity
Sample Size
13,671
Geography
Global
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (6)
Optmyzr
Primary
Tier B
https://www.optmyzr.com/blog/what-are-google-responsive-search-ads/ ↗
Source Article
What Are Google Responsive Search Ads?
Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query.
They were introduced in 2018 as a way to help …
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https://learn.g2.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
Optmyzr
· Original study ↗
Methodology
Compared to Expanded Text Ads (ETAs)
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Responsive Search Ads (RSAs): 4 impressions. Source: Optmyzr (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-rsa-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-rsa-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- impressions for Responsive Search Ads (RSAs)<br><small>Source: Optmyzr (2022) · <a href="https://lighthousedata.io/data/google-rsa-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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