B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- clicks growth rate for Google responsive ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marin Software
Primary
Tier C
https://www.marinsoftware.com/blog/responsive-ads-a-rundown-of-googles-latest-ad-format ↗
Source Article
Responsive Ads: A Rundown of Google’s Latest Ad Format | Marin Blog
This is a guest post from Charlotte Haab, Account Manager at
3Q Digital.
It’s no secret that Google AdWords has been undergoing some big changes lately—most of them pushing users toward automation. Over the past few years, advertisers have noticed many other Google ad types that encourage automation…
Original Research
Marin Software
· Original study ↗
Methodology
Average increase in non-branded ad groups
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google responsive ads: 5% clicks growth rate. Source: Marin Software (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-responsive-ads-clicks-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-responsive-ads-clicks-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- clicks growth rate for Google responsive ads<br><small>Source: Marin Software (2026) · <a href="https://lighthousedata.io/data/google-responsive-ads-clicks-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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