B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.1%
0.1% -- recommended spam rate threshold for Email senders to Gmail (per Google deliverability recommendation) (2024-02)
Google recommends that email senders maintain a spam rate of 0.1% or lower for optimal deliverability.
- Rate recommendation of 0.1% or lower for optimal deliverability
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2024-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://sendclean.com/email-marketing-blog/sendclean-answers-your-frequently-asked-questions-about-g… ↗
Source Article
SendClean Answers Your Frequently Asked Questions About Gmail & Yahoo’s Latest Updates
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Original Research
Google
· Original study ↗
Methodology
Google's recommended spam rate for optimal deliverability under the February 2024 Gmail/Yahoo sender requirements; source notes consistently high spam rates may increase email filtering
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email senders to Gmail (per Google deliverability recommendation): 0.1% recommended spam rate threshold. Source: Google (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-recommended-spam-rate-0-1-percent
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<blockquote cite="https://lighthousedata.io/data/google-recommended-spam-rate-0-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- recommended spam rate threshold for Email senders to Gmail (per Google deliverability recommendation)<br><small>Source: Google (2024-02) · <a href="https://lighthousedata.io/data/google-recommended-spam-rate-0-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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