B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- total conversion increase for Performance Max campaigns (2022)
Using Performance Max led to an overall increase in total conversions of 5%.
- Results are from a specific account/case study and capped with set budgets
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (6)
Digital Drew SEM
Primary
Tier C
https://digitaldrewsem.com/google-performance-max-google-ads/ ↗
Source Article
Guide To Google Performance Max Google Ads
Google Ads are evolving and advancing towards easing the process for marketers and advertisers. Have you come across the performance max google ads concept? Today, we will discuss all you need to know about Google Performance Max.
What is Performance Max?
Performance Max is different from the other …
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Original Research
Digital Drew SEM
· Original study ↗
Methodology
Increase capped with set budgets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Performance Max campaigns: 5% total conversion increase. Source: Digital Drew SEM (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-performance-max-total-conversion-increase
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<blockquote cite="https://lighthousedata.io/data/google-performance-max-total-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- total conversion increase for Performance Max campaigns<br><small>Source: Digital Drew SEM (2022) · <a href="https://lighthousedata.io/data/google-performance-max-total-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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