B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- conversion increase rate for adopters of AI Max and Performance Max (2026)
Adopters of AI Max and Performance Max saw roughly 15% more conversions.
- roughly 15% increase
- attributed to giving the system clean inputs and clear goals
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Google
Primary
Tier A
https://blog.milestoneinternet.com/digital-media-marketing/from-search-to-action-what-google-i-o-202… ↗
Source Article
From Search to Action: What Google I/O 2026 Means for Your Digital Presence
Google I/O 2026 marked a turning point, not an incremental upgrade. AI is no longer a feature layer on top of search; it has become the primary way people discover, evaluate, and act on information. Here is what changed, why it matters, and how to respond.
The Shift That Changes Everything
Google no…
Original Research
Google
· Original study ↗
Methodology
for giving the system clean inputs and clear goals
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
adopters of AI Max and Performance Max: 15% conversion increase rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-performance-max-conversions
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<blockquote cite="https://lighthousedata.io/data/google-performance-max-conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- conversion increase rate for adopters of AI Max and Performance Max<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-performance-max-conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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