B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- mobile search engine market share for Google (Australia) (2018)
In 2018, Google accounted for 98% of searches conducted on mobile devices in Australia.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Australian Competition & Consumer Commission (ACCC)
Primary
Tier C
https://hoole.co/accc-investigate-facebook-and-google/ ↗
Source Article
Should we fear Facebook and Google? The ACCC thinks so! | Hoole Marketing
When it comes to the world of digital marketing it‘s very much a two-player game, between Google and Facebook. But should we be worried about the power these media giants have over us as both business owners and consumers? Or should we be celebrating this new era?
The ACCC has conducted an inquiry i…
Original Research
Australian Competition & Consumer Commission (ACCC)
· Original study ↗
Methodology
Mobile-specific figure cited from the ACCC Digital Platforms Inquiry alongside the 95% overall search share
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google (Australia): 98% mobile search engine market share. Source: Australian Competition & Consumer Commission (ACCC) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-mobile-search-share-australia-2018
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<blockquote cite="https://lighthousedata.io/data/google-mobile-search-share-australia-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- mobile search engine market share for Google (Australia)<br><small>Source: Australian Competition & Consumer Commission (ACCC) (2018) · <a href="https://lighthousedata.io/data/google-mobile-search-share-australia-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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