B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- meta description retention rate for ecommerce category pages (2026)
Google uses the original meta description about 40-45% of the time for ecommerce category pages.
- Based on first-party client portfolio data
- Reported as an approximate range (40-45%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EcomSEO
Primary
Tier B
https://ecomseo.co/blog/on-page-seo-for-ecommerce ↗
Source Article
On-Page SEO for Ecommerce: Pages That Convert
On-Page SEO for Ecommerce: Pages That Convert
Master on-page SEO for ecommerce with actionable tips on title tags, meta descriptions, image optimization, schema markup, and internal linking.
On-page SEO is where ecommerce stores win or lose
Technical SEO gets your pages crawled. Link building gives …
Original Research
EcomSEO
· Original study ↗
Methodology
First-party measurement across the publisher's ecommerce client portfolio; reported range 40-45%, midpoint used. Measures how often Google displays the original meta description in search results.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce category pages: 40% meta description retention rate. Source: EcomSEO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-meta-description-retention-category-pages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-meta-description-retention-category-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- meta description retention rate for ecommerce category pages<br><small>Source: EcomSEO (2026) · <a href="https://lighthousedata.io/data/google-meta-description-retention-category-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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