B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- lead to customer close rate for Google Local Services Ads (2025)
The average lead-to-customer close rate for Google Local Services Ads (LSA) in home services is 31%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Media Group
Primary
Tier C
https://www.digitalmediagroup.co/home-service-leads-generation/ ↗
Source Article
Truth About Home Service Leads: Google LSA, SEO, Angi, Thumbtack, and More
Home Service Marketing The Home Service Lead Gen Audit: What Works, What Doesn’t, and What’s a Bad BetShared leads, exclusivity claims, rising costs, fake contacts. A no-spin breakdown of every major lead channel for home service businesses – with the math that actually matters. |
$542 avg. cost per…
Original Research
Digital Media Group
· Original study ↗
Methodology
Blog analysis; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 31% | |
| 2025-2026 | 31% | 0% |
Segmentation
IndustryHome Services
RegionNorth America
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Google Local Services Ads: 31% lead to customer close rate. Source: Digital Media Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-lsa-close-rate-31
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<blockquote cite="https://lighthousedata.io/data/google-lsa-close-rate-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- lead to customer close rate for Google Local Services Ads<br><small>Source: Digital Media Group (2025) · <a href="https://lighthousedata.io/data/google-lsa-close-rate-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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