B
Evidence Grade B
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accuracy verified by the review judge
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Recent
30%
30% -- location related search share for Google Search (2025)
According to Think with Google, 30% of Google searches are related to location.
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Lighthouse Research Team
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Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier C
https://www.velocityconsultancy.com/importance-of-nap-consistency-for-successful-local-search-optimi… ↗
Source Article
Benefits Of NAP Consistency For Successful Local Search Optimization Importance Of NAP Consistency For Successful Local Search Optimization
What is a NAP?
NAP stands for Name, Address, and Phone number. Your NAP profile gives the basic information regarding your business to search engines like Google. The information helps search engines distinguish your business from others. Hence, it is essential for organic ranking.
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Original Research
Think with Google
· Original study ↗
Methodology
Cited from Think with Google
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 30% location related search share. Source: Think with Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-location-related-searches-30pct
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<blockquote cite="https://lighthousedata.io/data/google-location-related-searches-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- location related search share for Google Search<br><small>Source: Think with Google (2025) · <a href="https://lighthousedata.io/data/google-location-related-searches-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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