B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- chatbot usage share for Google Gemini (2026)
52% of marketer AI chatbot users use Google Gemini.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.datarefs.com/statistics/ai/ai-marketing ↗
Source Article
AI Marketing Statistics (2026) - Adoption, Growth & Industry Trends
In 2026, the majority of marketers and businesses, around 87%, utilize artificial intelligence in at least one process, compared to 51% in 2024. Those who implement AI experience a 44% increase in productivity, with an approximate reduction of 11 hours of work per week.
With an expected investment o…
Original Research
HubSpot
· Original study ↗
Methodology
Cites HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Gemini: 52% chatbot usage share. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-gemini-marketer-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-gemini-marketer-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- chatbot usage share for Google Gemini<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/google-gemini-marketer-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.