B
Evidence Grade B
Safe to Cite
Dated
60.8%
60.8% -- us digital ad market share for Google and Facebook (US digital ad duopoly) (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60.8%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier A
https://articles-na1.emarketer.com/topics/advertising-marketing/57 ↗
Source Article
Advertising & Marketing Articles
Original Research
eMarketer
· Original study ↗
Methodology
Combined share of the total US digital ad market controlled by Google and Facebook, per eMarketer; article context dates this to the 2020 election cycle period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google and Facebook (US digital ad duopoly): 60.8% us digital ad market share. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-facebook-us-digital-ad-market-share-60-8
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<blockquote cite="https://lighthousedata.io/data/google-facebook-us-digital-ad-market-share-60-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60.8%</strong> -- us digital ad market share for Google and Facebook (US digital ad duopoly)<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/google-facebook-us-digital-ad-market-share-60-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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