B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
7,000,000
7,000,000 -- largest google engaged audience size for Google-engaged audience on Gmail (largest account in study) (2025-06)
The largest Google-engaged audience size on Gmail observed across the 14 accounts in the study was 7,000,000.
- Small sample size of 14 Google Ads accounts
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7,000,000
Unit
Count
Data Vintage
2025-06
Entity
Sample Size
14
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inside Google Ads (Jyll Saskin Gales)
Primary
Tier A
https://learn.jyll.ca/blog/study-should-you-use-google-engaged-audiences-in-2025 ↗
Source Article
Should you use Google-engaged audiences in 2026?
[Study] Should you use Google-engaged audiences in 2026?
Jun 12, 2025By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads
Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reach the right people is to leverag…
Original Research
Inside Google Ads (Jyll Saskin Gales)
· Original study ↗
Methodology
Largest of 14 Google Ads accounts studied
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google-engaged audience on Gmail (largest account in study): 7,000,000 largest google engaged audience size. Source: Inside Google Ads (Jyll Saskin Gales) (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-engaged-audience-size-max-gmail
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<blockquote cite="https://lighthousedata.io/data/google-engaged-audience-size-max-gmail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,000,000</strong> -- largest google engaged audience size for Google-engaged audience on Gmail (largest account in study)<br><small>Source: Inside Google Ads (Jyll Saskin Gales) (2025-06) · <a href="https://lighthousedata.io/data/google-engaged-audience-size-max-gmail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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