B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- return on ad spend increase against linear tv for marketers who unified their media buying with Display & Video 360 (2024)
Marketers who unified their media buying with Display & Video 360 achieved an 18% higher return on ad spend (ROAS) than linear TV.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Google
Primary
Tier A
https://thedesk.net/2024/04/google-display-video-2024-upfronts/ ↗
Source Article
Google offers Display & Video 360 update at NewFronts (press release)
When people say they “watch TV,” it means so much more than it did in the past. Today’s viewers seamlessly jump from hit shows to creator content, including watching YouTube Shorts on the big screen. Audiences are fluid, and to reach them when it matters most means showing up where they love to watc…
Original Research
Google
· Original study ↗
Methodology
Compared to linear TV
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
marketers who unified their media buying with Display & Video 360: 18% return on ad spend increase against linear tv. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-display-video-360-upfronts-2024-2
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<blockquote cite="https://lighthousedata.io/data/google-display-video-360-upfronts-2024-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- return on ad spend increase against linear tv for marketers who unified their media buying with Display & Video 360<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/google-display-video-360-upfronts-2024-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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