C Evidence Grade C Use with Hedging Dated

45%

45% -- conversion rate increase for advertisers (2023)

Name: Conversion Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2023 · Google

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2023

Entity

advertisers

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Google Primary Tier C

https://support.google.com/ ↗

Confidence: 72/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Google Enhances Discovery Ads: Boosting Engagement & Conversions

Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use platforms like YouTube, Discover, and Gmail to research products or brands. With 91% of consumers acting u…

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designmodo.com https://designmodo.com/

2026-08-16

Original Research

Google · Original study ↗

Methodology

average CPA similar

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

advertisers: 45% conversion rate increase. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-discovery-ads-conversion-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-discovery-ads-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- conversion rate increase for advertisers<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/google-discovery-ads-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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