B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- customer match rate for Google Customer Match (2025)
Google Customer Match matches uploaded customer email lists against Google accounts at a rate of 40-60%.
- Reported as a range of 40-60%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webtools.co
Primary
Tier B
https://webtools.co/articles/youtube-advertising-strategy-guide ↗
Source Article
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
YouTube reaches over 2.5 billion monthly active users. That's more than any social platform except its parent company, Google. Yet most advertisers treat YouTube as an afterthought -- something to test "eventually" after they've max…
Original Research
webtools.co
· Original study ↗
Methodology
Range 40-60%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Customer Match: 40% customer match rate. Source: webtools.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-customer-match-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-customer-match-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer match rate for Google Customer Match<br><small>Source: webtools.co (2025) · <a href="https://lighthousedata.io/data/google-customer-match-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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