B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- shopping bid power increase for Google Shopping advertisers using CSS Partner (2026)
Google Shopping advertisers using an approved CSS Partner can receive up to 25% more bid power compared to using Google's own CSS.
- Represents an upper bound ('up to 25%') resulting from the removal of Google's up to 20% CSS margin in the EU
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gezar
Primary
Tier B
https://gezar.dk/en/blog/google-ads-pricing ↗
Source Article
How Much Does Google Ads Cost in 2026? Complete Pricing Guide for Danish Businesses
Google Ads pricing is confusing. Ask Google and you get vague answers about auctions and Quality Score. Ask an agency and you might receive a quote without understanding what you are actually paying for. Ask a colleague and you hear everything from "it's too expensive" to "it's pure gold" — dependin…
Original Research
Gezar
· Original study ↗
Methodology
Based on EU CSS Partner structure; Google margin up to 20% removed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Shopping advertisers using CSS Partner: 25% shopping bid power increase. Source: Gezar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-css-partner-bid-power
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-css-partner-bid-power" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- shopping bid power increase for Google Shopping advertisers using CSS Partner<br><small>Source: Gezar (2026) · <a href="https://lighthousedata.io/data/google-css-partner-bid-power" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.