B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5% -- conversion increase for Google AdWords users (2012)

Name: Conversion Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-19

2012 · Google

Google stated that migrating Conversion Optimizer and Enhanced CPC campaigns to 'Optimize for conversions' starting in February 2012 would lead to a 5% increase in conversions.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2012

Entity

Google AdWords users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Google Primary Tier B

https://www.seroundtable.com/recap-12-12-2011-14443.html ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

Daily Search Forum Recap: December 12, 2011

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Original Research

Google · Original study ↗

Methodology

Migration of Conversion Optimizer and Enhanced CPC campaigns to 'Optimize for conversions'.

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google AdWords users: 5% conversion increase. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-conversion-optimizer-migration

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<blockquote cite="https://lighthousedata.io/data/google-conversion-optimizer-migration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion increase for Google AdWords users<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/google-conversion-optimizer-migration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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