B Evidence Grade B Graded under review Safe to Cite Aging

70%

70% -- conversion recovery rate for advertisers (2024)

Name: Conversion Recovery Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2024 · cookie-script.com

Cite this stat Share How we verify

Attribution: cookie-script.com View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2024

Entity

advertisers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

cookie-script.com Primary Tier A

https://cookie-script.com/blog/conversion-modeling ↗

Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl

Source Article

What Is Conversion Modeling?

Starting in March 2024, Google switched to Google Consent Mode v2 to comply with the privacy laws in the European Economic Area (EEA) and the United Kingdom. Read more about Google Consent Mode v2, how to implement it, and how to choose a Google-certified CMP partner for ad complianceow to choose a …

Also cited by

triplewhale.com https://www.triplewhale.com/

2026-08-16

amraandelma.com https://www.amraandelma.com/

2026-08-16

designmodo.com https://designmodo.com/

2026-08-16

Original Research

cookie-script.com · Original study ↗

Methodology

Results may vary widely depending on user cookie consent rates and the advertiser’s Consent Mode setup.

Segmentation

IndustryAdTech Channelpaid_ads

Cite this stat

Plain Text

advertisers: 70% conversion recovery rate. Source: cookie-script.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-consent-mode-v2-conversion-modeling

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-consent-mode-v2-conversion-modeling" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- conversion recovery rate for advertisers<br><small>Source: cookie-script.com (2024) · <a href="https://lighthousedata.io/data/google-consent-mode-v2-conversion-modeling" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →