B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- generative ai positive roi for organizations using generative AI according to Google Cloud (2026)
According to Google Cloud, 88% of early adopters of generative AI report positive ROI.
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Lighthouse Research Team
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Google Cloud
Primary
Tier A
https://martech360.com/insights/martech-playbooks/the-cmos-playbook-for-building-a-martech-business-… ↗
Source Article
The CMO’s Playbook for Building a Martech Business Case That CFOs Will Fund
Most Martech budgets don’t get rejected because they’re expensive. They get rejected because they’re not defensible.
That’s the real problem. Not tools. Not capability. Not even strategy. It’s the inability to translate Martech into something a CFO can trust.
Here’s the disconnect. According to Sale…
Original Research
Google Cloud
· Original study ↗
Methodology
Percentage of early adopters reporting positive ROI.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
organizations using generative AI according to Google Cloud: 88% generative ai positive roi. Source: Google Cloud (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-cloud-generative-ai-positive-roi
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<blockquote cite="https://lighthousedata.io/data/google-cloud-generative-ai-positive-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- generative ai positive roi for organizations using generative AI according to Google Cloud<br><small>Source: Google Cloud (2026) · <a href="https://lighthousedata.io/data/google-cloud-generative-ai-positive-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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