B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- share of map pack ranking factors for Google Business Profile (2023)
Google Business Profile accounts for 32% of top ranking factors in the Google map pack according to a 2023 Whitespark report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier C
https://bdmarketing.com/how-local-seo-can-grow-your-business/ ↗
Source Article
How Local SEO Can Grow Your Business | Big Deal Marketing
You’ve heard of search engine optimization (SEO), but what about local SEO? If you’re unfamiliar with the term, local SEO is the technique of improving search visibility for local businesses and driving more traffic to brick-and-mortar locations.
In other words, it makes it more likely for your busi…
Original Research
Whitespark
· Original study ↗
Methodology
Whitespark 2023 local search ranking factors report, cited by Big Deal Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile: 32% share of map pack ranking factors. Source: Whitespark (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-business-profile-map-pack-ranking-factor-2023
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<blockquote cite="https://lighthousedata.io/data/google-business-profile-map-pack-ranking-factor-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of map pack ranking factors for Google Business Profile<br><small>Source: Whitespark (2023) · <a href="https://lighthousedata.io/data/google-business-profile-map-pack-ranking-factor-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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