B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share of map pack ranking factors for Google Business Profile signals (2025)
Google Business Profile signals account for 32% of Map Pack ranking factors.
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Lighthouse Research Team
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Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://tailoredtactiqs.com/local-seo-strategies-google-business-profile/ ↗
Source Article
Local SEO Strategies: How to Outrank 99% of Local Businesses on Google
Most local businesses waste time on SEO tactics that stopped working years ago, while their competitors dominate the Map Pack by focusing on what actually moves rankings.
This guide breaks down the most effective local SEO strategies into a tier system: what you must do, what helps, and what’s a com…
Original Research
Moz
· Original study ↗
Methodology
Blog citing local SEO ranking factor research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile signals: 32% share of map pack ranking factors. Source: Moz (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-signals-map-pack-ranking-2025
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<blockquote cite="https://lighthousedata.io/data/gbp-signals-map-pack-ranking-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of map pack ranking factors for Google Business Profile signals<br><small>Source: Moz (2025) · <a href="https://lighthousedata.io/data/gbp-signals-map-pack-ranking-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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